Substack
Where Are Your Newsletter Subscribers Actually Coming From?
To learn where newsletter subscribers come from, start with Substack's Growth report and the Subscription source (free) field in the subscriber dashboard...
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1 min read
Tag: Analytics
11 articles tagged with "Analytics"
Blog
Tips, guides, and strategies for growing your audience across Substack, LinkedIn, Medium, and X.
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Medium
Medium vs Substack Analytics: Which Platform Tells Writers More?
Medium and Substack analytics answer different questions. Medium gives writers stronger evidence about recommendation exposure and on-platform reading...
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1 min read
Medium
Strong Medium Stats, Weak Earnings: What the Dashboard Can and Cannot Explain
Strong Medium views, reads or read ratio can coexist with weak Medium earnings because those headline statistics include activity that does not necessarily...
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1 min read
Medium
Why Medium Internal Traffic Drops While External Traffic Grows
When Medium internal traffic drops while external traffic grows, do not assume Google, social sharing or cross-posting caused Medium to reduce distribution...
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1 min read
Medium
What Is a Good Medium Read Ratio or Feed Clickthrough Rate?
There is no universal good Medium read ratio or feed clickthrough rate. Medium explicitly recommends comparing stories within your own catalogue because...
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1 min read
Substack
How to Measure Substack Articles, Notes and Recommendations Without Mixing the Signals
To compare Substack articles, Notes and recommendations, give each a separate job, measure that job with the appropriate native metric, and then compare what...
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1 min read
Substack
Substack Analytics vs Google Analytics: Why the Numbers Don’t Match
Substack Analytics and Google Analytics 4 rarely match because they do not measure the same universe. Substack combines activity across publication pages...
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1 min read
Substack
Substack Traffic Sources Explained: Direct, Direct to App, Google and the Network
Substack traffic sources describe the path the platform could identify, not every step a reader took before arriving. Google and a named website provide a...
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1 min read
Substack
Why Your Substack Open Rate Is Falling While Your Audience Grows
Your Substack open rate can fall while your audience grows because the recipient count is increasing faster than the number of people who open. First compare...
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1 min read
Substack
Which Substack Notes Actually Drive Subscribers? A Practical Attribution Method
The Substack Notes that drive subscribers are not necessarily the Notes with the most likes. To find them, open View stats on each Note and compare the free...
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1 min read
social media tracking
Unlock Growth: Expert Social Media Tracking Guide
You publish a thoughtful Substack essay. You turn it into a LinkedIn post before lunch, a short X thread at night, and a Substack Note the next morning. A...
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1 min read
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