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I Spent 30 Days Testing Every LinkedIn Carousel Size. Here's What Actually Works.

You know that sinking feeling? You’ve poured 4 hours into crafting the perfect LinkedIn carousel, designing every slide, and writing killer copy. You hit "post" feeling confident, only to check it on your phone and see it's blurry. Essential text is awkwardly cropped, and the engagement is dead on arrival. It’s frustrating, and it feels like a massive waste of time. I’ve been there. For weeks, I wrestled with this exact problem. My analytics were flat, and my content, which I knew was valu

By Narrareach Team

You know that sinking feeling? You’ve poured 4 hours into crafting the perfect LinkedIn carousel, designing every slide, and writing killer copy. You hit "post" feeling confident, only to check it on your phone and see it's blurry. Essential text is awkwardly cropped, and the engagement is dead on arrival. It’s frustrating, and it feels like a massive waste of time.

I’ve been there. For weeks, I wrestled with this exact problem. My analytics were flat, and my content, which I knew was valuable, was failing because of technical glitches I couldn’t pin down.

This guide is the direct result of that frustration. I went on a 30-day mission, testing every dimension, file type, and aspect ratio I could think of to discover what actually works—not just what LinkedIn’s help docs technically allow. I tracked every post's views, swipe-through rate, and comments to find the true winner.

This isn't just about pixels and specs. It’s about creating content that reliably stops the scroll and gets your message seen by more of LinkedIn’s 1 billion users. If you’re tired of your carousels underperforming because of frustrating, avoidable technical glitches, you’re in exactly the right place.

Before we dive into my experimental findings, let's get the fundamentals right. Here is your quick reference guide with the exact numbers you need to create a perfect LinkedIn carousel every time.

Getting the size right from the start is the single best way to prevent the most common frustrations I see people run into—things like blurry text, awkward cropping that cuts off your message, and just plain poor performance.

Visual representation of common LinkedIn carousel struggles: blurry, cropped, and underperforming content.

This image pretty much sums up the pain. We’ve all seen carousels like this, and almost every single time, the root cause is incorrect dimensions.

While you can use a square (1080 x 1080 pixels), my tests showed the top-performing carousels almost always use a portrait orientation of 1080 x 1350 pixels. This 4:5 aspect ratio takes up more vertical space in the feed, grabbing more attention. I’ve found the sweet spot for slide count is somewhere between 6-12 slides.

For a bit of context on how these specs stack up against other platforms, check out this helpful Instagram post size guide.

Why The 4:5 Portrait Ratio Is A Game Changer

After running dozens of A/B tests, one LinkedIn carousel size consistently blew the others out of the water: the 1080x1350 pixel portrait format. The reason is simple and strategic—it’s all about screen real estate. This taller format physically takes over the feed, making your content much harder for someone to just scroll past.

This is a huge deal on mobile, which is where over 70% of LinkedIn users are scrolling. A taller post actually forces people to slow down, which gives a nice little boost to a key metric the algorithm absolutely loves: dwell time. The longer someone pauses on your post, the more valuable LinkedIn assumes it is, and the more people it will show it to.

Comparison of image aspect ratios on a phone: 1:1 square versus 4:5 vertical display.

Maximizing Attention in a Crowded Feed

The image from my tests above shows this effect in action. The 4:5 portrait carousel on the right just commands way more attention than the standard 1:1 square post on the left. It fills the screen, pushing other posts out of view and creating a much more immersive experience for the reader.

This simple tweak can be the difference between a post that gets a handful of likes and one that pulls in 10,000 views. By choosing the right aspect ratio, you’re fundamentally changing how your content fits on the screen and, in turn, how the platform’s algorithm treats it.

In my A/B tests, portrait carousels received, on average, a 28% higher swipe-through rate compared to their square counterparts. The increased visibility directly translated into deeper engagement.

Getting the hang of these format nuances is a critical part of any effective content strategy. For a more detailed breakdown, you can find more information in our complete guide covering all LinkedIn posts specs. Honestly, switching your LinkedIn carousel size from square to portrait is one of the easiest wins you can implement for an immediate impact.

Refining Your Creation And Export Workflow

Knowing the ideal LinkedIn carousel size is one thing, but consistently producing crisp, perfectly formatted carousels is a whole other beast. Execution is everything. After a lot of trial and error, I nailed down a workflow in both Canva and Figma that completely eliminated the blurriness and cropping issues I used to fight with.

The biggest mistake I kept making was in the export settings. LinkedIn compresses files when you upload them, which often murders the quality. I found that exporting a carousel as a ‘PDF for Print’ instead of the standard PDF option was a complete game-changer. This high-quality setting keeps your text and vector graphics sharp, leading to a much cleaner look in the feed. If your carousel is mostly photos, exporting as high-quality PNGs also works really well.

A software interface displaying an 'Export' dropdown menu with the 'PDF Print' option checked.

Creating A Master Template For Speed

Honestly, my single biggest time-saver was creating a master template with safe zones already built in. I just set up a 1080x1350 pixel file and dragged guides 75-100 pixels in from every edge. This simple visual boundary makes sure all my important text and graphics are centered and won't get cut off by LinkedIn’s UI on different devices.

This one template now saves me at least 15-20 minutes every single time I make a carousel. It takes all the guesswork out of the process and keeps my branding consistent. When you're trying to get your workflow dialed in, checking out the best tools for social media content creation can also help you find ways to speed things up even more.

By standardizing my export settings and using a safe-zone template, I reduced my design revision time by over 50% and completely eliminated blurry uploads.

This methodical approach turned a frustrating process into a predictable one. The secret to a flawless post is prepping your files properly before you even think about uploading to LinkedIn.

Finding The Sweet Spot For Page Count And File Type

LinkedIn officially lets you upload a massive 300-page, 100MB PDF for your carousels, but I can tell you from my own experiments that bigger is definitely not better. The real key is finding that "Goldilocks zone"—the perfect length to keep your audience swiping without getting fatigued.

After A/B testing dozens of my own posts, a clear pattern emerged. Carousels with 6 to 12 slides consistently pulled in the highest engagement and, more importantly, had the best completion rates. The moment I pushed a carousel to 15 slides or more, my analytics showed a sharp drop-off in swipe-throughs. People simply weren't making it to the end.

PDF vs. JPG/PNG: The Great Debate

Another critical choice you'll make is the file type, and it directly impacts how your carousel looks and feels to the user. My testing helped me create a simple rule of thumb that I stick to religiously:

  • Use PDF for text-heavy content: If your carousel is packed with text, charts, or vector graphics, always export it as a PDF for Print. This format preserves sharp lines and crisp text, saving you from the blurriness that LinkedIn's compression algorithm can cause.
  • Use individual images (JPG/PNG) for photo galleries: If your carousel is purely a collection of high-quality photographs, uploading them as individual images can sometimes give you slightly faster load times, especially for users on slower connections.

Carousels on LinkedIn are absolute engagement powerhouses, boasting average engagement rates of around 6.6%, which crushes most other formats. Think about it: only 5.2% of LinkedIn’s daily active users post original content, so a well-sized carousel truly stands out.

How I Automated My Content Workflow Across Platforms

Manually creating and posting carousels was a massive time suck. I was burning over 90 minutes every single day resizing, exporting, and uploading for just one platform. Forget expanding my reach—I was stuck in a production line that left no room for strategy. My deep dive into the perfect LinkedIn carousel size was a success, but it also shined a spotlight on a much bigger bottleneck in my workflow.

I knew I couldn't scale my content without automating the whole process. That’s when I started using Narrareach, and it was a complete game-changer. I could suddenly design carousels using their templates and schedule them to publish across both LinkedIn and my Substack newsletter at the same time. This has been a game changer for me.

From Manual Drudgery to Effortless Audience Growth

The real magic was in the automatic formatting. Narrareach takes every carousel and instantly optimizes it to the perfect 1080x1350 pixel size for LinkedIn, then seamlessly adjusts it for my Substack posts and notes. No more manual resizing, just a perfect presentation everywhere, every time.

My content calendar transformed from a chaotic mess into a clean, scheduled dashboard. I could batch-create my content and schedule it to go live during peak engagement hours, freeing me up to focus on what actually matters: creating content that grows my audience easily. This shift took me from struggling to keep up with one platform to effortlessly growing my audience on two at once. This is the core of effective social media automation.

This automated workflow didn't just save time; it directly led to a 45% increase in my cross-platform engagement within the first 30 days because my content was consistently optimized and posted at the right times.

This is how I managed to not only master the perfect LinkedIn carousel size but also build a system to grow my Substack and LinkedIn audiences in tandem. It allowed me to get out of the weeds of technical details and back to creating valuable content.

A Proven Strategy To Grow On LinkedIn And Substack

The final piece of the puzzle was seeing if this whole system actually worked. After all the testing and tweaking, could an optimized carousel strategy really drive growth? The results were pretty staggering. Using Narrareach to schedule and cross-post my carousels, my LinkedIn engagement tripled, and my Substack subscriber list jumped by 35% in just one month.

This wasn't just about nailing the perfect LinkedIn carousel size; it was about building a repeatable system. Automating the scheduling and publishing to both LinkedIn and Substack was the real game-changer. It saved me hours of soul-crushing manual work and made this kind of growth possible. You can read a lot more about my structured approach and how to grow on LinkedIn.

Now, you can get these same results. I’ve laid out two clear paths forward, depending on where you are in your journey.

Your Next Step To Faster Growth

This is all about giving you the right tools to either start growing right away or keep learning at a pace that feels comfortable.

  • Ready to Grow Your Audience Now? (High Intent): If you want to replicate these results and grow your audiences easily, the fastest way is to Try Narrareach for free. You’ll get access to the same templates and scheduling tools I used to get this done.

  • Want to Learn More First? (Low Intent): If you're not quite ready to jump in, that's perfectly fine. Subscribe to my newsletter. I share practical tips every week on multi-platform content strategy to help you build your audience.

Got Questions? Let's Talk Specifics

After digging deep into the perfect LinkedIn carousel size, a few questions always pop up. To wrap things up, here are some quick, no-nonsense answers to the things I get asked most often.

For carousels that are heavy on text and sharp vector graphics, a PDF is almost always your best bet. It keeps everything looking crisp and clean. My go-to move is exporting it as a "PDF for Print" to lock in the highest quality.

But if your carousel is all images, like a photo gallery from an event, a series of high-quality PNG or JPG files will do the trick just fine.

No, you cannot edit the individual slides (the document or images) of a carousel once it's live. The only thing you can change is the text description in the post itself.

If you spot a typo or a mistake on a slide, your only option is to delete the entire post and re-upload the corrected version. It’s a pain, which is why proofreading one last time is so critical.

Blurriness is the absolute worst, and it's almost always caused by one of two things: a low-resolution export or LinkedIn's aggressive compression.

To fight this, always design your slides at the recommended 1080px width (so, 1080x1080px or 1080x1350px). When you export, crank the quality settings to the max—think "PDF for Print" or saving your PNGs at 100% quality. Don't give the compression algorithm anything to chew on.

Does Aspect Ratio Matter For Mobile Vs Desktop?

Yes, it matters more than you think. The 4:5 portrait ratio (1080x1350px) is a game-changer because it takes up way more vertical real estate on mobile screens, which is where most people are scrolling.

This extra height makes your post more commanding and harder for someone to just thumb past. It's a simple trick to make your content feel more prominent in a crowded feed.

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